Curriculum

David Leonardo Diaz Enriquez

(+356) 9900-2097 | davidleosam@gmail.com | https://www.linkedin.com/in/david-leonardo-diaz-enriquez

Profile

Experienced data-driven manager with a proven track record in developing and implementing software solutions that focus on improving user experience, product performance and driving business profitability. A leader who excels at staff training and recruiting.

Core Competencies

Business Intelligence • Data Engineering • Solutions Architecture • Artificial Intelligence & Machine Learning • Project Management • Software Development • Team Resourcing & Mentoring • Agile/Scrum Methodologies • Budget Management • Process Improvement • Negotiation • Cloud Solutions • Cybersecurity


WEB INTERNATIONAL SERVICES | BUSINESS INTELLIGENCE MANAGER

May 2022 – Present

Successfully led a high-performing team of Business Analysts, Data Engineers, and BI Coordinators in the delivery of critical Business Intelligence projects, encompassing User Journey analysis, Data Engineering, Financial Analysis, and Revenue Management. Defined projects scope, objectives, and timelines, ensuring alignment with business goals.

Oversaw all aspects of company data, including marketing platforms and revenue tracking. Directed the BI Department in the development and maintenance of insightful dashboards, providing actionable intelligence on key performance indicators (KPIs) to drive data-driven decision-making and optimize business performance.

Developed and implemented advanced SEO analysis and automated tools to identify and mitigate cannibalization issues.

Established and tracked key performance indicators (KPIs) for market reach, AI keyword cluster performance and cannibalization, within the implementation of machine learning models.

Developed and implemented tools to track the entire user journey and optimize conversion rates (FTDs) through an advanced analytics and revenue tracking system designed for iGaming affiliate marketing.

Conducted analytical studies to identify and optimize revenue generation with top-performing operators, maximizing revenue share and boosting fixed fees.

Developed and delivered specialized training programs for Business Analysts, BI Coordinators, BI and Data Engineers, Affiliate Managers, Revenue Specialists, Content Specialists, and SEO Specialists to enhance their knowledge and skills in maximizing affiliate revenue and driving business growth.


Notable Accomplishments:

Developed and implemented a systematic approach to rank operators, maximizing earnings per click. This stable and growing revenue stream, achieved through both fixed fees and increased revenue share, enabled substantial investments in content and SEO, driving business success and exceeding FTDs and revenue goals.


Tech Stack: Google Cloud Platform, BigQuery, Cloud Run, Google Analytics 4, Google Search Console, Data Studio, PowerBI, VertexAI, Python and Keras.


EMAAR | DATA ENGINEER

September 2021 – December 2021

· Collaborated with Google Engineers on the development and implementation of the company's Google Analytics 365 marketing strategy.

· Developed a new Big Data Reporting system for over 2,000 suppliers, enhancing data-driven decision-making capabilities.

· Developed and delivered comprehensive ROI reports across all marketing channels.

· Designed and implemented ETL (Data Extraction, Transformation and Load) processes for the company's data warehouse, ensuring data accuracy and efficiency.

· Created and presented insightful Visual Analytics and Big Data reports to stakeholders.

· Coached and mentored the Data Team on best data engineering practices within the Google Cloud ecosystem.

· Leveraged Apache Beam and Apache Airflow for efficient and scalable data processing.

· Led the hiring process for critical data roles, including Head of Data, Data Engineer, and Data Analyst.


Notable Accomplishments:

Following the departure of the entire data team, I successfully led a team of data experts during a critical period. As the sole data engineering leader for the Emaar acquired company Namshi, e-commerce platform serving 9 countries with a single data center in Dubai, I assumed full responsibility for platform stability during peak sales periods, including Black Friday, which contributes over 50% of the company's US$96 million annual revenue.


Tech stack: Google Analytics 360, Kubernetes, PowerBI, Microsoft Azure, Python, PLSQL, Big Query and Apache Airflow.

FIREFLY-E SOFTWARE SOLUTIONS | DATA ENGINEER

September 2018 – May 2021

· Designed and implemented cloud engineering solutions on AWS, optimizing EC2, Shield, ACL DDoS, Firewall, and VPC Subnets Routing Tables. 

· Expertise in AWS NIST Planning and Implementation. 

· Developed and delivered training modules and courses on Big Data management, Data Mining, and Visual Analytics.


Notable Accomplishments:

After building the company Datawarehouse and the Data platform, successfully led the implementation of NIST (National Institute of Standards and Technology) regulations across cloud and data platforms. Collaborating closely with our Solution Architect and cybersecurity advisors, I spearheaded the development of a robust compliance framework. This ensured full adherence to NIST protocols for all software and data platforms, enabling our company clients to successfully pursue and secure government contracts involving US citizen data.


Tech stack: Kubernetes, AWS CloudFormation, Kinesis Data Firehose for real-time, RDS, Aurora, Redshift, AWS Config, AWS Policies, EC3 and S3.

COMPUCONTA SOFTWARE | SOFTWARE ENGINEER

July 2017 – August 2018

· Developed software for accounting modules.

· Planned and executed software development projects utilizing the Scrum/Agile methodologies.

· Supported ERP implementations for over 30 government entities.

· Designed and implemented security modules for the company's most significant implementations.

· Recruited and trained a team of highly skilled Software Engineers.


Notable Accomplishments:

· Rapidly progressed from Software Engineering Intern to Team Lead, demonstrating strong leadership and advanced programming skills. Led a team of 3 engineers in the successful implementation and migration of complex software solutions for major corporations and government organizations across the country.

· Specializing in accounting, public finance, and healthcare, I oversaw the successful implementation of critical systems, including private medical information management and complex billing systems. Key achievements include leading the migration and implementation projects for the four largest psychiatric clinics and three government organizations in the country.


Tech stack: PHP, JavaScript, C#, PostgreSQL and PLSQL.

Education

M.S. VISUAL ANALYTICS & BIG DATA | JUNE 2019 | UNIVERSIDAD INTERNACIONAL DE LA RIOJA, SPAIN.